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On this page, add detailed information about your social media strategy. Several questions will guide you through defining your strategy—just follow along!

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Communication Strategy

<aside> <img src="/icons/magic-wand_blue.svg" alt="/icons/magic-wand_blue.svg" width="40px" /> It is important to define a social media strategy to maintain consistency in your content and effectively communicate with your community.

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1. Your target audience

<aside> <img src="/icons/info-alternate_gray.svg" alt="/icons/info-alternate_gray.svg" width="40px" /> Who do you want to reach on social media? What is their age range, gender, place of residence, interests, etc.? This information will help you create content that resonates with your audience.

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<aside> <img src="/icons/target_blue.svg" alt="/icons/target_blue.svg" width="40px" /> Target audience

Your general audience

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<aside> <img src="/icons/heart-outline_blue.svg" alt="/icons/heart-outline_blue.svg" width="40px" /> Closest audience

Your biggest fans

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My persona

A persona is a fictional character that represents your ideal customer or audience member. Creating a detailed persona helps you better understand who you're creating content for.

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Demographics

• Age range:
• Gender:
• Location:
• Occupation:
• Income level: </aside>

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Psychographics

• Values and beliefs:
• Interests and hobbies:
• Pain points:
• Goals and aspirations: </aside>

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Online Behaviour

• Preferred social media platforms:
• Content consumption habits:
• When they're most active online:
• How they engage with content: </aside>

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2. Communication objectives

<aside> <img src="/icons/info-alternate_gray.svg" alt="/icons/info-alternate_gray.svg" width="40px" /> Before starting to publish content on social media, it is important to define what you want to achieve. Fill in the goals that suit you, you don't have to have all 3 categories and can have multiple within the same one.

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Image objectives (what your target audience thinks of you) ✨

• (example) Establish your brand as an expert in your field
• (example) Have a minimum of 10 customer testimonial stories in highlights

Awareness objectives (the level of knowledge your target audience has about you) 📣